Case Study
Modern logo and branding elements blending contemporary design with Puerto Rican heritage—incorporating the coquí as a cultural symbol for innovation and pride in sportswear.
Client
Yuke
Year
2023
Services
Branding
Industry
Fashion / Retail
The Challenge
Create a culturally resonant identity that feels modern—rooted in Puerto Rican symbolism, but clean and versatile enough for sportswear applications.
The Solution
A sleek mark inspired by the coquí, with subtle letterform logic (the 'Y' formed through negative space and black shape), designed for versatility across apparel and promo materials.
Brand System
Typography
A modern, high-contrast sans-serif system designed for clarity, movement, and versatility across apparel, digital platforms, and marketing assets.
Color Palette
A restrained neutral palette anchored in black and off-white, with bold accent color used sparingly to convey energy, confidence, and modern sportswear appeal.
Brand + Experience Highlights
A bold, modern symbol rooted in Puerto Rican pride—built to scale from tags to oversized apparel prints.
Typography, layout rules, and graphic patterns designed for consistency across apparel, web, and campaigns.
A high-contrast aesthetic with restrained accents—built to feel fast, confident, and athletic.
Mockups and use cases designed for real-world production—labels, packaging, social assets, and merch.
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