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Case Study

Yuke

Modern logo and branding elements blending contemporary design with Puerto Rican heritage—incorporating the coquí as a cultural symbol for innovation and pride in sportswear.

Client
Yuke
Year
2023
Services
Branding
Industry
Fashion / Retail
Yuke Brand Cover

The Challenge

Standing Out in Sustainable Fashion

Create a culturally resonant identity that feels modern—rooted in Puerto Rican symbolism, but clean and versatile enough for sportswear applications.

The Solution

Understated Elegance

A sleek mark inspired by the coquí, with subtle letterform logic (the ‘Y’ formed through negative space and black shape), designed for versatility across apparel and promo materials.

Brand System

Typography
Yuke
A modern, high-contrast sans-serif system designed for clarity, movement, and versatility across apparel, digital platforms, and marketing assets. The typography supports a bold identity while remaining clean and functional.
Color Palette
A restrained neutral palette anchored in black and off-white, with bold accent color used sparingly to convey energy, confidence, and modern sportswear appeal.
Yuke Brand Presentation
Yuke Logo
Yuke Mockup

Brand + Experience Highlights

Coquí Identity Mark

A bold, modern symbol rooted in Puerto Rican pride—built to scale from tags to oversized apparel prints.

Systemized Visual Toolkit

Typography, layout rules, and graphic patterns designed for consistency across apparel, web, and campaigns.

Performance Energy

A high-contrast aesthetic with restrained accents—built to feel fast, confident, and athletic.

Apparel-Ready Applications

Mockups and use cases designed for real-world production—labels, packaging, social assets, and merch.