For the Yuke project, the design process focused on creating a modern, culturally resonant logo that reflects both innovation and Puerto Rican heritage. The concept drew inspiration from iconic national symbols, particularly the beloved coquí frog, to establish a strong cultural connection. The design aimed to balance this heritage with sleek, contemporary elements to align with the brand’s focus on cutting-edge sportswear. The use of black in the logo subtly forms the letter "Y," enhancing visual simplicity while maintaining brand recognition. Careful consideration was given to the versatility of the logo across various applications, ensuring it worked seamlessly on apparel and promotional materials. The final design embodies a fusion of cultural pride and modern aesthetics, effectively representing Yuke’s commitment to performance, identity, and style.