I'm a designer and strategist who believes your brand deserves more than just good looks—it needs clarity, purpose, and a plan that actually works.
With 5 years of experience across industries—from startups finding their footing to established brands needing fresh direction—I've learned that great design starts with great strategy. Founded in 2024, Kaleido is built on transparency: you'll know exactly what I'm doing, why I'm doing it, and how it connects to your goals.
Every project is a partnership. I don't just hand you a deliverable and disappear—I walk with you through the process, explaining decisions, exploring options, and building something that positions you for real growth. Your success becomes part of my story, and that's exactly how I want it.
The principles that keep everything honest.
Beautiful design means nothing without direction. I start with understanding your goals, your audience, and your market—then create something that actually moves the needle.
No jargon. No smoke and mirrors. You'll understand every decision, see every iteration, and know exactly where your investment is going. Design should clarify, not confuse.
I've worked across industries—startups, tech, established brands—and learned that the best projects are partnerships. Your wins become my wins. That's how I measure success.
Whether you're launching or expanding, I create systems that grow with you. No band-aid solutions—everything is designed to evolve as your business does.
Working with me means real conversations, honest feedback, and none of the corporate runaround. You get direct access, clear communication, and someone who genuinely cares about your success.
Founders who need clarity. Tech companies ready to scale. Established brands looking for fresh direction. If you're committed to doing it right, we'll get along just fine.
Integrated services that work together to build your brand from the ground up.
Positioning, messaging, and visual identity that actually resonates with your audience. We start with research and end with clarity.
Interfaces that look beautiful and function flawlessly. Every element serves a purpose, and every decision is backed by strategy.
Clean, performant code that brings designs to life. Fast loading times, SEO-optimized, and built to scale with modern tech stacks.
Not ready for a full project? Let's talk. I'll help you clarify your vision, identify opportunities, and create a roadmap forward.
I start by understanding your business, your goals, and your challenges. We'll dig into your market, identify what makes you different, and create a clear strategic direction before touching any design tools.
Once we have a strategy, I create the visual identity and design systems. You'll see every iteration, understand every choice, and have direct input throughout the process. Full transparency, no surprises.
I develop using modern, reliable technology—clean code that's fast, accessible, and built to last. After launch, I'm here to support you as your brand grows and evolves. This is a partnership, not a handoff.