For the Vitality Hub project, the primary focus was to create a compelling brand identity and app prototype tailored to the evolving needs of the fitness industry. With more individuals becoming health-conscious, the goal was to design a solution that not only aligns with this growing trend but also offers a personalized user experience. The branding process began with the development of a dynamic logo, incorporating elements that symbolize energy, resilience, and movement. The inverted "V" design reflects balance and creativity, while the mountain-like shapes subtly allude to conquering challenges and cardiovascular health. The vibrant color palette, paired with sleek typography, was chosen to convey motivation and forward motion. Alongside the logo, the app prototype was crafted to provide users with an intuitive and engaging interface, enhancing accessibility to fitness resources. Overall, this project blends visual storytelling with user-focused design, creating a holistic brand experience for fitness enthusiasts.