Modernizing a traditional insurance brand with a comprehensive digital identity that builds trust and drives customer engagement.
FR Insurance needed to differentiate itself in a crowded, traditional market. Their existing brand felt dated and impersonal, failing to connect with a younger, digitally-savvy audience seeking modern insurance solutions.
The challenge was to maintain credibility and trust—essential in insurance—while creating a fresh, approachable brand that stands out from legacy competitors and resonates with modern consumers.
We developed a complete brand identity that balances professionalism with approachability. The visual system uses clean typography, a contemporary color palette, and strategic imagery to convey reliability without feeling corporate or cold.
The new website prioritizes user experience with intuitive navigation, transparent pricing information, and educational content that empowers customers to make informed decisions about their coverage.
Complete visual identity system including logo, color palette, typography, and brand guidelines for consistent application across all touchpoints.
"We transformed FR Insurance from a traditional provider into a modern, accessible brand that speaks to today's consumers—building trust through clarity, not complexity."
Balanced credibility with warmth through a refined visual identity that feels trustworthy without being corporate or intimidating.
Every element serves a purpose—from typography choices to color applications—ensuring the brand communicates clearly at every touchpoint.
Introduced a contemporary aesthetic that differentiates FR Insurance from competitors while maintaining the gravitas the industry requires.
Created comprehensive brand guidelines ensuring consistent application across digital platforms, print materials, and customer communications.
"Carolina is an excellent professional and recommended. Working with her was a pleasure. There is so much to do and we count on her."
