Kaleido

Year-end offer · November 23 to December 4

Clarity before January.

A quieter take on Black Friday. Five places for digital product founders who want to start the year with a brand as solid as what they built.

This is not a discount offer. It is the usual work with bonuses included, or a smaller project with a clear scope at $900.

What if your brand looked as serious as your product?

Projects start January 11

Who it is for

For founders with a real product.

You have serious technology, real users and real traction. You know exactly what you built and why it matters. What you do not have yet is a brand that makes someone feel that in three seconds.

When the brand trails the product, people underestimate you at first glance: investors, users and partners. This offer exists to close that gap.

This is probably you if

  • Your product is in the market and has users or revenue.
  • Your site describes the technology, not the outcome.
  • Your deck, your website and your LinkedIn look like three different companies.
  • No one on your team makes brand decisions on purpose.

Two ways to start

Choose the scope that makes sense for you.

Focused scope

Clarity Sprint

$9002 to 3 weeks

Strategy and direction for those who need clarity first.

  • Discovery session
  • Brand snapshot: your audience and 2 competitors
  • Brand voice document: tagline, description and key messages
  • Color palette and fonts
  • One logo concept and one revision round
  • Final files in an organized folder

Not included: a second concept, mockups, the full brand guide, extra rounds or a website.

If you move up to Signature Brand within 60 days, the $900 is credited.

Includes the bonuses below

Signature Brand

From$2,5003 to 4 weeks

Strategy plus the full identity, at regular price.

  • Discovery session to define voice, personality and goals
  • Brand snapshot: your audience and 3 competitors
  • Two logo concepts, then 3 revision rounds on the chosen one
  • Logo in color, white and black, plus an icon version
  • Color palette (HEX, RGB, CMYK) and selected fonts
  • Brand voice document: tagline, description and key messages
  • Mockups of real applications
  • Brand guide: spacing, minimum sizes and misuse
  • Final files (.AI, .EPS, .PNG, .JPG, .PDF) in an organized folder

$2,500 is the standard package. It becomes $3,300 when you add more applications or a larger snapshot, for example 5 competitors or two audiences.

Bonuses on Signature Brand

The price stays. What you receive goes up.

Nov 23 to Dec 4

Social template kit

Instagram and LinkedIn templates in your new brand, ready to use from day one.

Deposit by Monday, Nov 30

First month of Brand Care

Up to 4 hours of updates, templates and small designs, a $250 value. If you choose to continue, Brand Care runs at $250 a month.

For every deposit

Priority kickoff

Your project goes first on the January calendar.

How it works

The dates, no surprises.

Nov 23

The offer opens. Book a discovery call, free, 30 to 45 minutes.

Nov 30

Cyber Monday. Last day for the first month of Brand Care bonus.

Dec 4

The offer closes. A 50% deposit, with agreement and invoice, holds your place.

Dec 14 to Jan 11

The studio rests. You will receive the kickoff questionnaire and the welcome timeline.

Jan 11

Projects begin, staggered through February so each one gets my full attention.

I am planning January now, which is why there is a date. There are five places because that is what I can do well. After December 4, the usual terms return.

Frequently asked questions.

Is this a discount?

No. Signature Brand keeps its price and what changes is the bonuses. The Sprint is a different project, smaller, with a different scope.

What if my product has no traction yet?

This offer is for products already in the market. If you are still deciding what to build, it is probably too early, and I would rather tell you before you pay.

How does payment work?

50% to hold your place and 50% when the project is complete. You receive an agreement and an invoice first.

How many revisions are included?

The Sprint includes one round. Signature Brand includes three, on the chosen concept. Extra rounds are $50 an hour, always with your approval before we start.

Can I move from the Sprint to Signature Brand?

Yes. If you do it within 60 days, the $900 you paid for the Sprint is credited toward Signature Brand.

Be first in line.

The offer opens November 23, and there are only five places. Leave your email and I will write to you that morning, before it is announced, so you can book a call while there is room.

One email on November 23. Nothing else about this.

You are on the list.

Check your inbox for a confirmation. If it does not arrive in a few minutes, look in your spam folder.

You do not have to decide today.

Book a call, tell me where your product is today, and we will see which of the two options makes sense.

Book a call

This offer has closed.

Thank you for the interest. The usual terms are back, and you can see the packages and book a call anytime.

See the services

Un abrazo,

Carolina A. Cañizares Díaz

Kaleido Brand Studio